From the Hasselblad XPan II Documentation
Be foot-loose and fancy-free, be the first one into the pool, the first one out of the box.
Be the first person in your class with a nose ring, be the first person to take it out.
Be someone’s unexpected visitor, be someone’s shoulder to cry on, be still, be fast, be more than expected, be instinctive, be inspired.
Be where it happens, be where it’s about to happen, be what makes it happen.
Be on the money, be on the mark, be in demand, be flexible, be strong, be soft, be unafraid.
Be in the mood, be on the edge, be a part of the picture, be a part of the frame.
Be delightful, be amazing, be creative, be ahead of your time.
Be ready, be focused, be larger than life.
Be somebody’s hero, be your own best friend.
Be as quiet as you can, be as loud as you want, be in the middle, be on the side, be a watcher, be watched.
Be in the moment, be in the right place at the right time, be the channel through which vision takes place.
Be a page upon which history is written, be a tool, be an engine of change.
Be what you promise yourself to be.Be there.
