For A World Less Square

Something we cannot be told, something that only can be seen…


Sometimes your world doesn’t fit in the frame. Sometimes you want to think a bit outside the box. So for all those times when you need a little something extra, Hasselblad presents the Hasselblad X System and the new XPan II – the world’s only truly dual-format 35 mm camera system.

Hasselblad Official Website

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